Meet the Family

URBANO is comprised of brother and sister duo, John and Marisa Urbano, hailing from the suburbs of Philadelphia. Within this dynamic sibling group, their family values created a strong foundation to make their urban pop aesthetic style. For URBANO, their love of making music had illuminated their purpose quite brightly.  They began not only recording their original music but also honing their craft as songwriters; creating melodies, harmonies, and lyrics for all their songs. The duo loves recording at Milkboy Studios in Philadelphia, founded by Tommy Joyner. They have the privilege of recording with talented Grammy award winning engineer and producer, ‘JoeLogic’. Their debut studio album entitled ‘Royal Family’ had taken them a diligent two and a half years to perfect, but created eleven commercially driven urban pop songs. They were able to work with producers such as, Sean Divine, Bombs and Bottles, Cam Taylor, IAMVINAY, Zaro Vega, Kajmir Royale, and Kid Flash.

After releasing their first studio album, the duo was fortunate enough to sign with 418 Music Record Label, owned by Gino Caporale. Working with Gino and his business partner (and wife!) Angela, they put out their single, ‘Are You?’ this past April. The 418 Music team worked diligently on selecting producers to create eleven diverse remixes to add to this release. The eleven remixes were produced from the likes of StoneBridge, Axel Hall, Damien Hall, Greg Gatsby & Dragos, DJ Kue, and BRO CODE. The release of ‘Are You’ was distributed on iTunes, Spotify, Beatport, Apple Music, and YouTube. The duo was very excited to learn that within the first days of the distribution, ‘Are You’ was able to climb up the ‘New Release’ Beatport charts for both the ‘Dance’ and ‘Hip-Hop/ R&B’ categories, peaking at #10! The original version, as well as the eleven remixes, now has been streamed on Spotify over 200,000+ times. The music video, shot and directed by Chris Newhard, also gained some traction accumulating over 245,000 views. John and Marisa were ecstatic to feel all the love their songs had generated, but were most excited to find out that ‘Are You’ made it to the Billboard charts!  The duo peaked at #26 on the Billboard Dance Club Chart, fulfilling a long time dream of theirs. The single remained on the chart for 9 weeks straight, taking them on an incredible journey. URBANO just released their newest track entitled ‘So Easy’ with producer and DJ, Greg Gatsby, being signed by Rorschach Music Group Record Label. The track debuted on ‘Your EDM’ blog, and was distributed on iTunes, Spotify, Beatport, Apple Music, and Soundcloud. The record now has over 120,000 streams on Spotify, being added to playlists daily!  Keep an eye out for more to come from URBANO!

News/Blog

What’s new with URBANO?

What’s Your Story? Creating A Narrative Line

So how do you get started on creating a concrete image and telling YOUR story as an artist? Perhaps the first element we must look at is why any of us wanted to become artists in the first place. What does that story look like? It’s interesting to reflect upon because the path of an…

THE Mass Media: Let’s Talk About Audiences

So you want to appeal to a large audience but you aren’t sure what the secret may be. The answer is not only understanding the mass media, but also using it to create a monetizing business frame. It is particularly useful for those in the entertainment industry. There is a lot of literature out there…

What’s The Deal With Writer’s Block?

As an artist, you probably have heard the term “writer’s block” before. Even if you aren’t an artist, I have a feeling that you are quite familiar with the term! But is it a real thing? Has anyone ever questioned this concept? Probably but I thought we would journey today and break the concept down…

News/Blog

What’s new with URBANO?

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What’s Your Story? Creating A Narrative Line

So how do you get started on creating a concrete image and telling YOUR story as an artist? Perhaps the first element we must look at is why any of us wanted to become artists in the first place. What does that story look like? It’s interesting to reflect upon because the path of an…

THE Mass Media: Let’s Talk About Audiences

So you want to appeal to a large audience but you aren’t sure what the secret may be. The answer is not only understanding the mass media, but also using it to create a monetizing business frame. It is particularly useful for those in the entertainment industry. There is a lot of literature out there…

What’s The Deal With Writer’s Block?

As an artist, you probably have heard the term “writer’s block” before. Even if you aren’t an artist, I have a feeling that you are quite familiar with the term! But is it a real thing? Has anyone ever questioned this concept? Probably but I thought we would journey today and break the concept down…

URBANO SHOP

URBANO RED HOODIE
$29 – BUY

URBANO BLACK HOODIE
$29 – BUY

URBANO GREY ZIP-UP
$39 – BUY

URBANO BLACK ZIP-UP
$39 – BUY

URBANO GREY TEE
$20 – BUY

URBANO BLACK TEE
$20 – BUY

URBANO 5-PANEL CAMO HAT
$29 – BUY

URBANO BLACK DAD HAT
$25 – BUY

URBANO WHITE DAD HAT
$25 – BUY

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